TikTok Indonesia taps news anchor Najwa Shihab to showcase content diversity
TikTok Indonesia wants to showcase the diversity of content on TikTok through its #SerunyadiTikTok (Joy in TikTok) campaign. Made in collaboration with M&C Saatchi Indonesia, the campaign incorporates popular journalist, news anchor and influencer Najwa Shihab, as TikTok’s brand ambassador in Indonesia, in her first-ever brand endorsement.
Her verified TikTok account (@najwashihab) was unveiled with the launch of the campaign on January 8, where she will experience different types of content on TikTok, as she engages with different “tribes” of content creators on the platform. . His audience, especially those who aren’t on TikTok, will experience TikTok through his eyes. Shihab currently has 20.9 million followers on Instagram. The campaign kicked off with a public relations campaign around Shihab’s presence on TikTok. Its inaugural post on TikTok garnered more than two million views within 24 hours of going live and 51.3 million views at the time of this release.
Shihab had also gained 859,500 followers on TikTok, with more than 2.3 million likes on his posts. This followed the launch of the brand movie, where she engages with eleven popular TikTok creators such as Dimas, Tjokro Wimantara, Avan Putra, Michele Alexander, Sally Tanudjaja, Tamara Dai, Silvia Salim, Wulan Wu, Prio Romano, Gilang Seiya Rama and Hana. Willianto.
3D digital billboards now show Shihab engaging with TikTok content on his journey of discovery through Jakarta. Shihab comes with a serious, determined and intellectually driven personality. She is also known for advocating for women’s rights, literacy, prevention of child marriage and was the literacy ambassador in Indonesia. According to TikTok, its presence on the platform accentuates the diversity of content that goes beyond dance videos to cover beauty tips, life hacks, travel stories, photography, food reviews, techniques and more. Moreover.
Anish Daryani, Founder and CEO of M&C Saatchi Indonesia, said, “TikTok is a brand every agency would want to work on, and I’m proud that we can do the honors. Working for a brand that has one in seven people in the world on its platform is a huge responsibility. I’m glad we have the opportunity to be the architects of TikTok’s biggest campaign in the country yet and set the direction for the brand through 2022 and hopefully beyond. “
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